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Our point of view

Look closely. Choose for yourself.

Beauty language can sound certain while leaving key details unsaid. We separate what a label or image shows from what it cannot establish.

  1. Why Ingredient Lists Put Ingredients in a Set Order
  2. Serum, Cream or Balm: Choosing a Texture That Fits
  3. How Powder Puffs Led to the Compact Case

About the journal